Westport diabetes-info firm acquired
Updated 4:00 pm, Thursday, January 16, 2014
DLife, a Westport producer of diabetes-education information and programming, has been acquired by Veria Living, a New York producer of wellness programming for television and other media.
Veria announced the acquisition Tuesday morning, but financial details were not disclosed. Both companies are privately owned.
DLife is headquartered at 10 Franklin St. in the Saugatuck section and has seven units that disperse information about coping with diabetes, including a website, TV programming and other media.
Company spokeswoman Mary Barbato on Wednesday said dLife expects its operations will remain in Westport. The company has about 30 employees and does not anticipate any immediate change in its workforce, she said.
Neither company's annual revenues were disclosed.
Veria is a multiplatform media company and said in a news release that the acquisition would provide new programming and new opportunities for its health-and-wellness operations.
DLife's seven business units include: the website www.dlife.com; dLife TV; two newsletters offering practical lifestyle content; dLife Educator, which deals in direct-mail and e-newsletter material; dLife Diabetes Mobile Companion, a smart phone app; dLife Connect, a magazine co-branded with Rite Aid and available at that chain's pharmacies; and Healthcare Services, a behavior-modification platform.
In the news release, Veria Living CEO Eric Sherman said digital teams from Veria Living and dLife will look to co-develop and co-produce new, original diabetes-related content. Veria Living and dLife will also look for ways to leverage existing library content with advertising sales, he said.