Westport Playhouse gets challenge grant from Newman’s Own
The challenge, which began Dec. 1 to coincide with #GivingTuesday, a national day of philanthropy, runs through Dec. 31.
“Newman’s Own Foundation’s generous challenge grant is a tremendous incentive for our friends to contribute ... as each donation is matched dollar-for-dollar,” Michael Ross, the playhouse managing director, said in a release publicizing the grant. “The playhouse is a non-profit theater and fundraising is the only way to keep ticket prices accessible. We thank Newman’s Own Foundation for encouraging broader financial support, and for their continued recognition that this historic theater is a vibrant, important part of our community.”
The Westport Country Playhouse and Newman’s Own Foundation share a connection to Paul Newman. The foundation was created by the late actor and longtime Westport resident to continue his philanthropic projects. Newman and his wife, Joanne Woodward, a former playhouse artistic director, both were instrumental in providing support for the theater.
One-third of the non-profit theater’s operating costs are financed by ticket sales, according to playhouse officials, adding they hope the “challenge will inspire audiences, and particularly subscribers, to invest in the theater’s mission.”