WESTPORT — The women behind Westport Moms have launched a new initiative to revive downtown retail.

Shoppers can buy a “Local Love card” for $40 on westportmoms.com to redeem special offers and discounts to over 100 local stores, salons and restaurants, valid from Nov. 30 to Dec. 9. A percentage of the proceeds from card purchases will go toward a 501(c)(3) setup through the Parks and Recreation Department to fund a playground in downtown Westport.

“It’s all to help promote local business and the local Westport community,” said Megan Rutstein, co-founder of westportmoms.com. The site is launching Local Love in partnership with the Town of Westport, the Westport Downtown Merchants Association, and the Westport Weston Chamber of Commerce.

svaughan@hearstmediact.com; 203-842-2638; @SophieCVaughan1