The First Annual Mitchells Flower Show opens Tuesday
Published 1:07 am, Friday, April 23, 2010
Mitchells of Westport -- an already popular community landmark -- will transform next week into an array of magnificent gardens with the launch of The First Annual Mitchells Flower Show.
The business' spring clothing -- with their spring colors -- will be complimented by the incredible floral arrangements exhibitors will have on display, according to Andrew Mitchell-Namdar, vice president of marketing at Mitchells. From tulips to roses, from orchids to Ranunculus, it will all be there. The event, sponsored by Hearst Corp., the parent company of the Westport News, is tailored after the Macy's flower show.
Anyone planning a wedding, a Bar Mitzvah, Bat Mitzvah, a corporate event or even a summer party will get a variety of ideas at Mitchells. In addition to the displays by florists and floral designers that will, in effect, give Mitchells a one-week spring make-over, outdoor landscapers and event planners will also be there showing off their wares.
Also, the week includes fashion trunk shows with a few of Mitchells' top designers, including a special appearance by one of the family's favorites, Brunello Cucinelli, who is leaving his home country of Italy to be in Westport. Various models will be atop pedestals throughout the store showing off new styles from the various designers.
Other in-store happenings include an appearance on Tuesday, April 27, from 3 to 7 p.m., from Monica Rich Kosan, a well-known photographer and frame/locket designer. Kosan will be showing off her framed collections, and anyone who buys a frame will be the subject of Kosan's vintage Polaroid camera shots. Mitchell-Namdar encourages mothers to bring their children.
The week-long event continues Wednesday with a scarf-tying clinic in the store's Hermes boutique, as well as the Agnona Trunk Show. That same trunk show carries over into Thursday. Friday will feature the Escada Trunk Show and Cucinelli makes his appearance from 11 a.m. to 1 p.m. Saturday, the final day of festivities, includes the Escada Trunk Show, Charles Chang Lima Trunk Show, Lela Rose Trunk Show, Paul Morreli Jewelry Designer Personal Appearance and Trunk Show, Caroline Ellen Jewelry Designer Personal Appearance and Trunk Show. Also next week, Ariana Boutique, which boasts that "a good hat can build wonderful morale," will feature a full collection of headwear.
The inside of the store isn't the only space getting the treatment. Landscapers will "bring our patios to life," Mitchell-Namdar said.
Chris Lennon, co-owner of Southport-based Elegant Effects, which specializes in floral designs and event decoration, said he believes this flower show "is kind of a unique and first-time event in Connecticut."
If the flower show helps Mitchells bring in customers, so too will the flower show help the exhibitors. "It's an avenue of advertising without having the expense of advertising," Lennon said.
Elegant Effects' will have what Lennon described as a "fantasy table." Without giving everything away, it will include beautiful flowers, linens, glassware, china and flowering branches with different adornments.
"It will show visitors to the store what is out there for them to use for their party experiences," Lennon said.
"It's something different for spring," said Mitchell-Namdar, whose family has hosted many a charitable event at the site.
The Mitchell family will also be collecting gently worn suits, shoes, handbags and accessories to donate to Dress for Success, a not-for-profit organization working to help disadvantaged women succeed both at work and in life.
Mitchells is located at 670 Post Road E., Westport.
In addition to Elegant Effects, other floral exhibitors who will help colorize the store will be The Flower Basket of Westport; Flowers by George; Geiger's Landscape Architecture & Garden Center; Gilbertie's Herb Gardens; Greenwich Orchids; Hoffman Landscapes; K.D. & J. Botanica -- Floral Design Studio; Nielsen's Florist & Garden Shop; Stewart Flowers & Gifts; and Twombly Nursery.