New clothing store to add to Westport's retail 'mix'
This fall, Mixology, a Long Island, N.Y., women's clothing retailer, plans to open a new store in downtown Westport across from the post office.
Mixology recently signed a lease to open an outlet in November in a roughly 1,200-square-foot space at 151 Post Road East. The space was formerly occupied by a store run by interior designer Amy Coe.
"We loved the vibe that was going on in Westport," said Mixology managing partner Jonathan Shapiro. "We thought there was a real excitement and energy. We're excited to be a part of what we see as a retail pilgrimage into the community."
Mixology joins several other retailers that have opened stores in downtown Westport during the last two months.
A Calypso St. Barth women's apparel store opened last month at the corner of Post Road East and Main Street, while Benefit Cosmetics and the fashion label, Theory, have opened new outlets on Main Street. The latter, however, is temporarily closed due to damage suffered during Tropical Storm Irene.
Launched in 2009, Mixology has five stores on Long Island. Its Westport outlet will be its first location outside of New York state. The new Post Road East store will likely have three full-time employees and plans to hire locally to fill out an approximately 10-person rotation, Shapiro said.
Most Mixology merchandise retails for less than $100, and the store has a target demographic of girls and women aged 12 to 55, Shapiro added.
In addition to its proximity to the post office, Mixology's Westport store is located within several hundred feet of a municipal parking lot on Bay Street, which intersects Post Road East.
Two vacant storefronts, 147 and 153 Post Road East, flank Mixology's new site. Those spaces could eventually be filled by new home furniture and design stores, according to Laura Leeds of Simon David Real Estate. Leeds brokered the lease for Mixology, and also serves as the broker for the two adjacent Post Road spots.
"A home store would be a great complement to Mixology," she said. "People come from all over, from New York to Boston, and they'll stop in Westport because they know about its home stores."