Westport business briefs
Published 1:20 pm, Tuesday, November 9, 2010
Ice Air taps marketing firm Altamira to promote its green technology
Ice Air recently hired Westport-based marketing agency Altamira to spearhead their marketing efforts in the HVAC category. Ice Air, a manufacturer of HVAC units, provides heating and cooling for new construction buildings and for the replacement old units. Altamira will create and implement a comprehensive strategy for promoting Ice Air's line of products, which use environmentally sound "green" refrigerants.
As part of this plan, Altamira will design new collateral materials that connect Ice Air to their distributors and their customers in the construction, engineering and architecture fields, as well as manage PR efforts and provide high-level consultation on all marketing initiatives.
GfK Group buys Westport-based
marketing consultantcy Interscope
The GfK Group announced the recent acquisition of Westport-based marketing consulting organization Interscope.
"The acquisition of Interscope enhances our ability to provide custom shopper insights solutions and to develop executable strategies and tactics that our clients can use to build healthier brands and strengthen customer loyalty at retail," said Thomas Finkle, chief client services officer of GfK Custom Research North America.
Interscope's clients span leading companies in the consumer packaged goods, general merchandise, apparel, technology and healthcare industries.
Citrin Cooperman announces new partner, closes Southport office
Citrin Cooperman, a leading regional accounting and business consulting firm, announced recently that the partners and staff of Schwartz & Hofflich have joined the firm, effective Nov. 1. The will close its Southport office and will move into the Schwartz & Hofflich office at 37 North Avenue in Norwalk. The firm's Connecticut office now includes seven partners and 20 staff.
The addition of the former partners and staff of Schwartz & Hofflich expands the firm to more than 375 people, including 91 partners, and more than $100 million in estimated annual revenue.
Citrin Cooperman also has offices in New York City, White Plains, N.Y, Springfield, N.J., and Philadelphia.