Due to the great exposure that companies have today through social networks and digital sales channels, the need for a strategy that focuses on current customer requirements is paramount and a great differentiator from the competition . In this way, customer service can transform the shopping experience into something memorable, building customer loyalty.
"Contact centers have gone from being centralized to distributed physical spaces, being driven by cloud technology," says MovigoO CEO Luis Flores, who also adds that, "currently, companies are boosting their communication channels. digital chat, but video is going to be new voice. Since customers seek to be closer ”.