Stew’s Danbury store starts delivery service for meals
DANBURY — Stew Leonard’s is going back to its roots and offering delivery service for meals and other select items.
At its Danbury store only, Stew’s has partnered with Brookfield-based Vroom Service Now for delivery of meals from the Hoedown Grill, such as cheeseburgers, lobster dinner, lobster roll, pizza, pulled pork sandwiches and sushi. Other items such as watermelon chunks, cookies and salads may also be ordered to accompany meals.
“We want people to come to the store because it’s such an incredible experience, so we were hesitant to start delivery. But sometimes people don’t have time to come to the store so this way they can still enjoy our products,” Jake Tavello, store director of the Danbury location, said. “While the Leonards first started as milk deliverymen 100 years ago, offering home meal delivery is an exciting new chapter in my family’s fresh food business.”
Tavello is the grandson of the store’s founder, Stew Leonard Sr.
Delivery items from Stew’s are available for breakfast, lunch and dinner, starting at 9 a.m. Delivery fees start at $3.99 and there is no up-charge added to the food. The service is available within a 10-mile radius of the store, which includes all or parts of Danbury, Brookfield, New Milford, Bethel, Newtown, New Fairfield, Ridgefield, Redding and Bridgewater.
Delivery service is not available for full grocery orders.
Orders may be placed at www.vroomservicenow.com or from Vroom Service Now’s app for mobile phones. Vroom Service Now offers delivery from several other area restaurants as well.
“This is a step up for us, relationship wise. Stew’s is an institution,” Scott Leandra, founder and owner of Vroom Service Now, said. “We believe in customer service as much as they do. I’m proud to be partnering with them.”
Leandra founded his delivery service business in 2010 working with five restaurants in Sandy Hook. He now has 45 independently contracted drivers and delivers from 125 restaurants in Connecticut, New York, Massachusetts, Rhode Island and Pennsylvania.
“Since the Danbury store first partnered with Vroom in mid-June, we’ve gotten a lot of great feedback from our customers,” Tavello said.
Tavello said he expected pizza to be the most popular item ordered for delivery, but so far it’s been other options from the Hoedown Grill, such as burgers and lobster dinners. He added that the feature is a big attraction for millennials and thinks the idea will resonate with college students when they return in the fall. Stew’s is also receiving a lot of lunch orders from offices in the area, Tavello said.
“We had gotten away from delivery when we opened the store nearly 50 years ago, but now it’s back,” Tavello said.