Dow Jones study puts Westporter’s PR firm on top
Published 6:05 pm, Thursday, March 10, 2011
Makovsky + Company, the public relations firm founded by longtime Westport resident Ken Makovsky, was the third most widely covered midsize PR firm in the world and second most covered in the U.S., according to a Dow Jones study.
"We take our `Power of Specialized Thinking' concept to heart and create a significant volume of original content," Makovsky said. "I'm extremely proud of this achievement, which shows that Makovsky + Company really practices what we preach to our clients."
Using the Dow Jones Insight media analysis tool, Dow Jones measured the media coverage of the world's public relations firms, compiling a list of the large and mid-size firms that generated the most media coverage during 2010.