The last few months have been an accelerant for ecommerce, and one particular sector that has gained popularity is the Direct to Consumer (DTC) sector. There is a common misconception that DTC is all about eradicating the middleman to make profit, but that’s easier said than done. A DTC brand is usually sold online using an ecommerce store and specializes in a specific category and a specific market before scaling to other categories. Some DTC brands also open a limited number of physical retail stores, along with their main ecommerce platforms.
Before you kick off your DTC brand, you need to know why you want to do it and if you’re ready for it. Don’t forget to ask yourself the questions below before you start: