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Sound Off: Is summer a tough time to sell?

Published 6:23 pm, Friday, August 2, 2013
  •  Photo: Lisa Lange
    Photo: Lisa Lange

 

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Q: Is summer a difficult time to sell a home?

A: Generally home sales peak in the spring, with another rush in early fall before the holiday season. Sellers putting their homes on the market in summer risk missing potential buyers.

August is typically the slowest of the summer months in real estate because people are focused on taking vacations. In the suburbs this is even more apparent, because parents tend to be sensitive to when school will be starting.

Most families who have school-age children want to get settled into their new home before school begins, so their children get to know the new neighborhood, make friends and become familiar with their new surroundings.

As a seller, marketing your home in the summer months can be challenging because school age children are home, people sleep in, and scheduling can be more complicated. If at all possible, it is a good idea to plan a vacation for the first week or two often putting home on the market. This is the time when you have the most activity, and you want your home to be easy to show and look perfect. Buyers like the opportunity to spend time in the home alone and not feel as if they are being hurried. When selling a home in the summer, sellers need to pay extra attention to the outdoor living spaces and garden. Buyers tend to pay much more attention to the outdoor areas and garden during this time of year

If necessary, hire a stager who specializes in creating wonderful outdoor spaces and a gardener to add additional plantings and to care for the garden through the summer, so everything looks well maintained.

Even in this fast-paced real estate market, it is very important to have your home look its very best inside and outside.

Lisa Lange, Coldwell Banker, (415) 464-3318, lisalange@coldwellbanker.com, www.dalyandlange.com