Shop and save at participating Vineyard Vines stores on Fri., Aug. 5 and support The Maritime Aquarium at Norwalk at the same time thanks to a new partnership between the clothing line and the popular family attraction.

Shoppers can save 10 percent on their entire purchase between 2 p.m. and 6 p.m. in participating Vineyard Vines stores in Greenwich, New Canaan and Westport, as well as in Grand Central Station, Third Avenue in Manhattan and Short Hills, N.J.

As a bonus, those stores will donate 10 percent of all money raised during those four hours to The Maritime Aquarium and its efforts behind environmental education, healthier waterways and clean world oceans.

"We thank Vineyard Vines for this marvelous opportunity for shoppers and for The Maritime Aquarium," said Aquarium President Brian Davis. "We encourage everyone to go to Vineyard Vines this Friday afternoon and support the Aquarium by saving money on some great clothes and accessories. It will be the perfect time to do some back-to-school shopping."

In addition, now through Sept. 16, pick up a #WhalesForACause coloring page at The Maritime Aquarium or at participating Vineyard Vines stores, or download one from www.maritimeaquarium.org. The sheet features the Vineyard Vines whale logo - not in its usual pink but plain white. Color the whale logo however you wish, cut it out and share it with the hashtag #WhalesForACause and the tag @VineyardVines on Instagram, Facebook and Twitter. For each user who posts a whale, Vineyard Vines will donate $1 to The Maritime Aquarium.

"This generous endorsement demonstrates that Vineyard Vines is a company that acts on its commitment to the community and the environment, and encourages its customers to do the same," Davis said. "We’re thrilled to make this new connection."

The #WhalesForACause fundraiser is part of The Maritime Aquarium’s larger "Whale of a Month" running until Labor Day, which celebrates the recent sightings of humpback whales in the western Long Island Sound.

In promoting #WhalesForACause, Vineyard Vines’ website said: "Playing, sailing, enjoying the beach - we grew up on the shores of the Long Island Sound. We’re proud to team up with Connecticut’s Maritime Aquarium at Norwalk to help preserve this amazing marine resource."

The fundraising efforts are part of a new collaboration between the Aquarium and the Stamford-based retailer, which was founded by Greenwich brothers Shep and Ian Murray. For example, the Aquarium and its new hybrid-electric research vessel are also featured in Vineyard Vines’ 2016 Back-to-School catalog. The mailer shows youngsters modeling clothes aboard R/V Spirit of the Sound and includes information about the Aquarium and a link to its website.

Learn more about Vineyard Vines at www.vineyardvines.com.