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Peachwave hopes Westport is ripe for its brand of fro-yo

Published 11:12 am, Monday, April 22, 2013
  • The frozen-yogurt chain Peachwave plans to open in May an outlet at 170 Post Road West in the Westport Commons shopping plaza. Photo: Paul Schott / Westport News
    The frozen-yogurt chain Peachwave plans to open in May an outlet at 170 Post Road West in the Westport Commons shopping plaza. Photo: Paul Schott

 

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Another frozen-yogurt shop plans to earn cold cash in town.

Peachwave Yogurt plans to open a 2,300-square-foot outlet in early May at 170 Post Road West in the Westport Commons shopping plaza.

"We really like the demographics in Westport," said Gregg Roberts, the shop's owner and licensee. "We look forward to having a family-centric store, and we think it will play really well in Westport. It's a great opportunity."

A self-serve establishment, the Westport Peachwave will feature a rotation of at least 16 frozen-yogurt flavors, Roberts said. Its offerings will reflect seasons and holidays, with fruit flavors prevalent in the summer months and darker flavors such as coffee and caramel available in the winter.

The store will also serve coffee and Greek yogurt, and patio seating will be available.

Peachwave's chain has stores in about 20 states, including more than a dozen in Connecticut. Roberts is also Peachwave's licensee for its Wilton and New Canaan outlets.

The arrival of Peachwave points to the continued popularity of Westport among frozen-yogurt retailers. The town's other frozen-yogurt establishments include Louise's Top This Frozen Yogurt at 14 Post Road East, Pinkberry at 111 Post Road East, FroyoWorld at 361 Post Road West and Sweet Frog at 623 Post Road East.

Despite the proliferation of similar businesses, Roberts said he is confident that Peachwave will thrive in Westport.

"Our niche is more of a premium, upscale experience, and we don't see a lot of other folks going after that niche," he said.

Peachwave will operate across the road from Kings Highway Elementary School, which Roberts said is a "fortunate coincidence."

The store plans to employ eight to 10 people, according to Roberts.

Jan Schole, manager of the fitness-equipment retailer Gym Source's outlet in Westport Commons, said he looks forward to Peachwave's opening.

"We welcome them, and it should be good for the area," he said. "It will only be positive."

pschott@bcnnew.com; 203-255-4561, ext. 118; twitter.com/paulschott