NORWALK — After months on the receiving end of degrading remarks on prime-time television, Norwalkers are taking a stand.

In response to cracks about Norwalk and its school system on the ABC show “American Housewife,” school district administrators, city officials and civilians are taking their complaints up with the network, hoping to put a stop to what they call bullying.

“The insults about Norwalk children on a national network TV show are not funny,” Superintendent Steven Adamowski wrote in a letter ABC Entertainment Group President Channing Dungey. The letter was also sent to ABC comedy programming executives, as well as the creator and executive producers of the show.

“Rather, they are pejorative, demeaning and divisive. Ms. Dungey, are you aware that you are promoting a bias? In Norwalk, we teach our children from a young age that bullying in any form is not acceptable. Yet our high school students in particular now find themselves the target of stereotypes and prejudices, on a TV network owned by Disney.”

The network did not respond to a request for comment from Hearst Connecticut Media.

While the jokes a Norwalk’s expense have been ongoing, a recent Halloween episode seemed to particularly stir up anger among residents.

The daughter of the main character dressed up as a “Norwalk Prom Girl” for Halloween, wearing her prom dress over a balloon to imply a late-term pregnancy. All her friends were going as the same thing, she tells her TV mom.

The joke was the final straw for lifelong Norwalker Andy Ross, 60, who at first enjoyed the show when the first season aired last year.

“It’s certainly not good for the morale of the high school students who are at a very tender and challenging age to begin with,” Ross said. “I think it’s not good for our overall image, our businesses, our tourism. Why not use the name of a fictitious town? Who’s really getting a laugh out of this? For somebody who is watching this show in California, it doesn’t matter if it’s real or fictitious, they don’t know the difference. But it matters to us, the residents of Norwalk and Fairfield County. It’s just plain old not right.”

Ross created a website called stoptheinsults.com, and started a petition calling on the network to leave Norwalk out of its jokes. The petition has garnered more than 200 signatures thus far, and Ross plans to present the petition as well as responses from the city to the network after Thanksgiving.

Ross, responding to comments that he “lighten up” because they’re “just jokes,” said he understands not everyone is offended by the content of the show.

“They’re not getting the whole picture,” Ross said. “Yeah they’re jokes and comedy is comedy, but comedy shouldn’t be at the expense of someone else, especially at this tender age.”

Ross said he doesn’t believe the jokes, made by fictitious Westporters, portrays Norwalk’s neighbors fairly either.

“I think Westport and its residents are being put into a bad light as well,” Ross said. “I’ve heard from people in Westport as well, who said this is not them.”

Westport First Selectman Jim Marpe praised Norwalk as a “terrific community,” and added that the show portrays Westport in a negative light, as well.

“I think many Westporters also feel bad about the way Westport is portrayed in the television show. I believe that we’ve gotten used to the show being on and as a community have moved on in terms of reacting to it,” he said. We think our citizens and residents are proud of their community and understand that would be the same for Norwalk and we feel bad when our community can appear to be misrepresented and I sympathize with the residents of Norwalk who feel in some way their community is misrepresented as well.”

Norwalk Mayor Harry Rilling said he is outraged at the network, particularly after he tried to address the show with them earlier this year and his letter went without response. He has never watched the show, nor does he plan to, calling on Norwalkers to do the same.

“This is a form of bullying,” Rilling said. “Making fun of Norwalk students, making fun of any students is really inappropriate and it’s painting Norwalk with a broad stroke ugly brush, and nothing could be further from the truth. Our students are excellent students who our graduating class very year is accepted to the best colleges in the United States … I plan on reaching out again, and I plan on continuing to reach out again until they stop. And if everybody in Norwalk, and everybody who is as offended as I am, stops watching the show, their ratings will go down and they’ll cancel it.”

Adamowski asked the network to immediately “cease and desist from targeting Norwalk, directly or indirectly.”

“Parents are disappointed that a network that positions itself as a leader in family friendly entertainment would stoop to insulting children in the name of comedy,” Adamowski wrote. “I’m not sure what the rationale would be for deliberately targeting an entire community instead of creating a fictional one, but I do know it is hurtful and harmful.”

kkrasselt@hearstmediact.com; 203-842-2563; @kaitlynkrasselt