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In the 'Pink' -- Westport fro-yo fans getting a Pinkberry shop

Updated 12:19 pm, Saturday, September 8, 2012

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  • A view of the Pinkberry frozen yogurt shop at 1512 Post Road in Fairfield. A Pinkberry is set to open at 111 Post Road East in downtown Westport. Photo: Paul Schott / Westport News

    A view of the Pinkberry frozen yogurt shop at 1512 Post Road in Fairfield. A Pinkberry is set to open at 111 Post Road East in downtown Westport.

    Photo: Paul Schott

 

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Downtown Westport has scooped up a sweet addition to its informal dining scene. A franchisee for Pinkberry, a global frozen yogurt chain, has signed a lease to open a new outlet in an approximately 1,300-square-foot space at 111 Post Road East, adjacent to an Urban Outfitters clothing store at 101-107 Post Road East.

"The exciting thing is that the demographics for Urban Outfitters and Pinkberry are pretty much the same," said Franco Fellah, executive vice president of the Westport-based commercial real estate firm HK Group. "There's a synergy, and we think it's going to be a phenomenal store. The exciting thing is that it's going to increase a lot of the walking traffic in that area."

Fellah represented the Westport Pinkberry franchisee, Jamie Karson, in leasing negotiations. Karson is also the Pinkberry franchisee in Fairfield and Greenwich.

Karson declined to comment on Pinkberry's arrival in Westport.

The first Pinkberry store opened in West Hollywood, Calif., in 2005. The frozen yogurt chain now operates a total of more than 170 stores in the U.S. and other countries such as Canada, the United Kingdom, Peru, the Philippines, the United Arab Emirates, Saudi Arabia, Morocco, Egypt, Turkey and Russia.

Pinkberry had sought to open a shop in Westport for the last 18 months, Fellah said. The new outlet at 111 Post Road East could open by late fall, Fellah added.

The Fairfield Pinkberry store, the frozen yogurt chain's first outlet in Connecticut, opened in 2010, It draws more than 5,000 customers each week, according to Fellah.

The 111 Post Road East property is owned by BER Holdings, whose principal, Roger Leifer, heads the Westport-based development and property management firm Leifer Properties.

Go Figure, a fitness studio, formerly occupied 111 Post Road East. Go Figure now holds classes at 1200 Post Road East.

Pinkberry will join Louise's Top This Frozen Yogurt at 14 Post Road East and Sunny Daes at 30 Riverside Ave., the town center's two existing frozen dessert shops.

pschott@bcnnew.com; 203-255-4561, ext. 118; twitter.com/paulschott