Shop early, shop often.

The bargains promise that kind of incentive for shoppers who hit the streets for the Westport Sidewalk Sales on Friday, Saturday and Sunday, according to the Westport Downtown Merchants Association, organizers of the annual event.

Businesses along Main Street in the downtown business district, as well as neighboring streets and the Post Road, will display wares of all kinds at discounted prices during the three-day sales.

Times of the sale will vary by store, so shoppers should check in advance.