Santa Claus is coming to town -- and he's bringing his reindeer with him.

Launching a month-long event to benefit Kids in Crisis, Santa along with Prancer, Comet, Donner and Blitzen will make their way down Greenwich Avenue on Friday, Nov. 26, for the second annual Greenwich Reindeer Festival and Santa's Workshop. Presented by Mercedes-Benz of Greenwich and sponsored in part by Brooks Community Newspapers, the event begins at 2 p.m.

The festival continues through Dec. 24 at McArdle's Florist & Garden Center, 48 Arch St., Greenwich. There, families, children, corporate groups and pets can have their photo taken with Santa at his workshop and proceeds will benefit Kids in Crisis. Photo packages begin at $29.99 and include special coupons to shop at participating downtown Greenwich stores.

"This event really brings the holiday magic to life and we are thrilled to be the host again this year," said James McArdle Jr. of McArdle's Florist & Garden Center. Hours for the Greenwich Reindeer Festival and Santa's Workshop are Monday through Friday, noon to 5:30 p.m.; Saturday, 9 a.m. to 5:30 p.m.; and Sunday, 9 a.m. to 4 p.m. Reindeer feeding times will take place daily at 9 a.m. and 4 p.m.

Arthur Kitt Watson Jr. of Mercedes-Benz of Greenwich said: "We're happy to be on board this year at this wonderful kick-off to the holiday season and to contribute to such an important cause."

"We hope everyone will come out and enjoy this great holiday tradition in Greenwich and at the same time, support our mission," said Shari Shapiro, executive director of Kids in Crisis.

This year's festival will feature a new component -- private appearances. Upon request, Santa and one of his reindeer will delight youngsters by visiting their home. For costs and to schedule a visit, call 203-531-3047. Also new this year is Greenwich reindeer festival merchandise, including plush reindeer, which will be on sale, with additional proceeds going to Kids in Crisis. Plus, sales of two specialty gifts -- handmade chocolates from La Dolce Vita Chocolates and More, and the 2011 Kids Photo Contest Calendar -- will help fund the emergency shelter and counseling services provided by Kids in Crisis.

Connecticut's only facility for children newborn to age 17, Kids in Crisis provides free, temporary shelter, therapeutic counseling, comprehensive medical care and specialized educational support for children struggling with a wide range of issues including abuse, neglect, abandonment, family health issues and family conflict. Founded in 1978, the Kids in Crisis mission is: to keep every child safe and sound. More than 102,000 families and children have been helped by Kids in Crisis, through use of their temporary shelters, crisis intervention services or community programs throughout Fairfield County.

For more information about the 2010 Greenwich Reindeer Festival and Santa's Workshop, visit www.Greenwichreindeerfestival.com. The event is created and produced by TMK Sports & Entertainment, a Greenwich-based event marketing company.